Who’s growling here?

ABOUT ME — THE STORY OF THE BEETLE

  „I’m not just a car.

I’m a pink attitude to life on four wheels!“

Hi, I’m the Pink Beetle — a 2003 New Beetle!

Yes, you are seeing this correctly. I am not some sterile grey SUV on a company lease, the kind of car you forget two seconds after it drives past you.

I was born in Mexico in 2003, blessed with iconic curves, an unapologetically juicy pink paint job and the heart of a fighter. I already have 260,000 honest kilometers behind me, including countless tortured clutch moments on Italian mountain roads, sunsets at naturist beaches and hundreds of freezing cold starts when I had to loudly clear my throat before getting to work.

It is not about age. It is about spirit!

I will show you how an honest old Volkswagen can become one of the best road-trip machines in the world when you give it a little attention, quality oil and genuine human affection.

Why Do Guys With Teslas Admire Me?

One of the funniest paradoxes of my life is this: plenty of smiling girls have already wanted to get under my hood, but do you know who most often circles around me at petrol stations?

Men.

When a guy in the latest three-million-crown luxury electric car pulls up beside you, lowers the window, gives you a thumbs-up and says with genuine respect:

“Bro, this pink machine has an unbelievable soul!”

—that is the moment you realize that an expensive battery cannot buy charisma.

My pink paint and untamed personality leave behind a naked impression that is not easy to forget.